Today, I present to you the best Cheap Email Marketing Tools in 2025
With almost 8 years of email marketing under my belt, working with various business owners, I can tell you that I’ve worked with about a dozen email marketing platforms / tools.
Some are very good, but too expensive, while some others are quite cheap but offer very poor experience.
But for me, when we talk about “cheap”, it’s also very important to ensure it offers good quality and great features.
So, I don’t want to show you cheap but wack tools – NOT AT ALL.
Therefore, with this in mind, today I’ll show you two fantastic (but very affordable) best cheap email marketing tools I currently use for my own businesses.
These are also used by majority of my clients, as well as other organizations I work or consult for.
Both of them are morden tools with clean email templates you can build your emails designs / campaigns upon.
They are equally rich in modern features, including AI assistant.
Which one you choose, should mainly depend on your ‘CONTACT LIST’ size.
I’ve made it very simple but concise for you to read and analyze.
Let’s dive in below:
1. Mailerlite
(Especially great if your list is between small to medium)
Mailerlite was founded in 2010 to give businesses a simple yet powerful email solution to help them grow, and currently with over 1 million customers
Besides being very affordable, personally, I love Mailerlite because It provides you with Easy-to-use tools, with much simpler learning curve than most others. It also offers fair pricing and great support…
In their own words, “We’re big believers in the power of keeping it simple. No unnecessary features or complicated processes. We are 100% focused on building something our customers need and love to use“
Starting at just $10 / month, it’s easy to see why this is very cheap for most people, especially if you are a small business just starting out.
Features:
There’s a host of powerful and modern features that come with Mailerlite
Below are just some of them:
- Drag & drop editor
- Unlimited newsletter templates
- Beautiful Landing pages
- Automation (enhanced, with multiple triggers)
- Pop-ups (and static forms)
- Surveys and Quizzes
- Paid newsletters
- Unlimited monthly emails
- 24/7 Live chat & email support
Integrations:
There are several dozens Tech tools that integrate directly with Mailerlite, but l will only list a few: bellow
WordPress, Wix, Shopify, Woo-commerce, Stripe, Zapier, Squarespace, etc
Even where there is no direct integration, you can always use Zapier to connect your Mailerlite to so many other tools / apps.
Ecommerce :
Yes, it has a seamless integration into popular ecommerce/ online store tools like, Shopify, Woocommerce, Bigcommerce, Square space, etc.
So, with just a few clicks, you can plug-and-play .
Pricing:
Mailerlite’s pricing is very straightforward. Regardless of what pricing plan you are on, you’ll get unlimited emails each month.
Only two factors determine what you’ll pay per month.
First of all, It’s either you are on ‘Growing Business‘, or ‘Advanced‘
Then, the second thing that determines how much you pay monthly, is your contact list size (subscribers)
Let me show you an example below:
If you have 5000 contacts, then if you are on:
Growing business plan, you’ll pay $39 / month
But for Advanced Plan, you’ll pay $50 / month
So, both plans above will give you the same unlimited emails for your 5000 contacts / subscribers. The only difference is that the advanced plan gives you even more premium features – hence the higher price at the same 5000 subscribers..
Free Trial:
Yes, there’s a free trial on Mailerlite. It offers you a full month (30 days) to use all the PRO features of Mailerlite, so you can be sure this is the right tool for you, before you may begin to pay.
This is definitely another reason I love Mailerlite. Many of its competitors do not offer free trials. And when they do, some offer just 2 weeks or 7 days only.
Free Plan:
There’s also a ‘free forever plan’, no credit card required, where you get 12,000 emails monthly for FREE forever. Although, once your 30-day trial period ends, this free plan will not afford some more premium features.
Price comparison with other popular tools:
For Essential / Basic / Starter Plan Using 5000 contacts as an example:
Mailerlite will charge $39 per month (truly unlimited emails)
Mailchimp, $75 per month (for just 50,000 emails/ month)
Constant contact, $80/ month (for 50,000 emails max)
Active Campaign, $79/ month (for 50,000 emails max)
From the above, you can clearly see that not only does Mailerlite offer unlimited emails monthly, while others are offering just 50,000 emails monthly, they also charge less than half the price others are charging. Be the judge yourself.
Besides, Mailerlite matches them when it comes to features. Therefore, I’ll definitely prefer Mailerlite over all of its above competitors right now.
What about you?
You can check out Mailerlite and enjoy one full month of premium features for your email marketing, before you can decide whether to continue using them.
For more in-depth review of Mailerlite, please read our Mailerlite full review here
2. Brevo (formerly SendinBlue)
(particularly best for those with very large CONTACT LIST / SUBSCRIBERS)
Starting at just $9 / month, Grow faster with Brevo’s AI-driven email marketing — trusted by 500,000+ companies.
It was founded as Sendinblue in 2012, before rebranding as Brevo in 2023 to reflect its expansion to many more services — an all-in-one digital marketing platform for small to medium-sized businesses.
Special Advantage
- Artificial Intelligence (AI)
Besides being very affordable, I really love that Brevo has integrated AI into its tool. So, you can get AI assistance in doing things like generaring a great email subject, etc…
- Attachments
I really love this feature so much. With this cool feature, you can easily include attachments like PDFs, MP3s, Videos, etc, directly within your emails.
So, you don’t have to worry about how to professionally include a “lead magnet” (like an ebook) within the body of your emails.
You rarely see email marketing platforms that include this feature. What you must do with many other email marketing tools, is to include a link that your readers must click on, to enable them download your lead magnets and other attachments.
Features:
Powerful features, minimum effort…
Design beautiful campaigns… Easily create emails with their drag-and-drop builder or use pre-designed templates that are very impactful and relevant but most importantly save you precious time.
There are quite a lot of powerful and modern features that Brevo offers
Below are just some of them
- Drag & drop editor
- Unlimited newsletter templates
- Beautiful Landing pages
- Automation (enhanced, with multiple triggers)
- Pop-ups (and static forms)
- Surveys and Quizzes
- Paid newsletters
- Unlimited monthly emails
- 24/7 Live chat & email support
Integrations:
Ecommerce :
So, with just a few clicks, you can plug-and-play .
So, with just a few clicks, you can connect your Online store to Brevo, and pull in your customer data for efficient marketing communications, transactional emails newsletters and campaigns.
For those on business plan, you get even more ecommerce-tailored features to improve your targeting and marketing efforts even further.
Pricing:
On brevo, two factors determine what you’ll pay per month.
On Brevo, you get to upload unlimited contacts / subscribersto your account. But two factors determine what you’ll pay per month.
First, The number of emails you need monthly…
With Brevo, pricing is much more straightforward. Their pricing strategy is totally different from what Mailerlite offers. You pay based on the number of emails you plan to send each month. Indeed, this is most cost effective for businesses with very large contact lists / subscribers, because you don’t need to worry about paying higher fees simply because you have a large subscriber base. Instead, you only pay for your anticipated monthly email needs. It’s clearly what you should choose if your business falls within this category.
Interestingly, you can also upgrade / buy more email credits for any month where your email sends exceeds the number of emails aloted to you based on your current plan.
Secondly, The PLAN you choose
Besides the FREE plan, you can be either on STARTER or BUSINESS PLAN.
Business Plan is obviously for medium to bigger businesses who need more tools and more emails per month. This is also the plan that offers much more powerful features for ecommerce businesses.
On the other hand, Starter is typically for smaller businesses.
Starter Plans starts at just $9 / month for 5000 emails, while Business plan starts at $18 / month for 5000 emails too.
Take a look at a real life example below:
Let’s say you need to send out about 20,000 emails monthly, (remember it doesn’t matter if have 10,000, 25,000 or 70,000 contacts / subscribers).
If you are on Starter plan, you’ll pay $29 / month
But if on Business Plan, you’ll pay $69 / month
So, both plans above will give you 20,000 emails monthly for your whatever volume of contacts / subscribers. The only difference is that the Business plan gives you even more premium features – hence the higher price at the same number of monthly emails.
Free Trial:
Yes, there’s a 30-day FREE trial on all Brevo. It offers you a full month to use all the best features of Brevo conversations before committing to any paid plan. This enables you to test-drive around and be sure this is the right tool for you, before you may begin to pay.
Free Plan
Besides, there’s also a ‘free forever plan’, no credit card required, where you get 300 emails daily for FREE. That’s a total of about 9000 emails per month, while you pay nothing for as long as you want (though it offers limited features)
This is definitely another reason to love Brevo. Many of its competitors do not offer free plans or even free trials
Price comparison with other popular tools:
For Essential / Basic / Starter Plan, using 50,000 monthly emails which all the underlisted email marketing platform offers for basic plans:
Brevo charges $55 per month (60,000 emails AND unlimited contacts)
Mailchimp, $75 per month (for just 50,000 emails/ month AND 5000 contacts)
Constant contact, $80/ month (for 50,000 emails AND 5000 contacts)
Active Campaign, $79/ month (for 50,000 emails AND just 5000 contacts)
Again from the above, you can clearly see that not only does Brevo offer unlimited contacts, they also charge quite much cheaper even for more monthly emails credits.
Myself and many big businesses I worked with or currently work for use Brevo, and I can attest that Brevo offers great features that either matches their more expensive competitors, and in some instances outperforms them when it comes to features.
Therefore, I’ll definitely prefer Brevo over all those more expensive competitors right now.
Maybe you can check Brevo out and see if it works best for you — it worked fantastically for me.
For more in-depth review of Brevo, please read our Brevo full review here
Conclusion…
From all I’ve discussed above, I hope you’ve been able to see how clearly and hugely better the prices of both Mailerlite and Brevo are when compared to their top competitors like Mailchimp, Constant contact, Active campaign, etc.
For me, their features are all similar, and thus there’s no real reason for anyone who’s trying to start a business or manage a business would prefer to pay about 100% extra for something they can get cheaper and better elsewhere.
That’s why I call both of them “the Best cheap email marketing tools“